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Assistant Trade Marketing Manager International FMCG Company
012-5961868
negotiable
06.02.2021

Job Description

Background & Purpose of the Job:
As Assistant Trade Marketing Manager, you will be responsible to ensure Company sales growth via sound translation of brand strategy into effective shopper support tools. You will focus on the defining channel strategy and related assortment, creation of shopper sell-out tools and creating the best visibility and communication plans

Responsibilities :

Development of channel strategies based on Channel & Shopper Insights
Portfolio definition and assortment design based on channel strategy (potential estimation and identification of growth areas)
Manage CatMan and portfolio planogram & shelf review projects with given category
Work collaboratively with all departments to plan and monitor New Product Distribution (NPD) process.
Reporting OSA (On Shelf Availability) and SS (Shelf Share) figures on regular base
Develop BTL marketing strategies for product launches and prepare schedule for various campaigns.
Responsible for excellent in store shopper activation and communication via POSM related with monthly brand promotion plan.
Identifying key customers that can act as a marketing channel through instore activations
Control and management of POSM budget for all categories
Work and negotiate with multiple agencies and supplier for POSM and instore activations
Build relationship with customers to increase renewals, referrals, and cross-sell and upsell opportunities
Develop marketing campaigns for retailers and provide assistance to increase business and profit margins.
Design marketing presentations for customers and prepare communication for various agencies.
Analyze instore campaigns on monthly basis and prepare reports for stakeholders.
Prepare analysis for market/shopper trends, assortment, visibility/shelf layout, promo efficiency and provide proposals

Requirements :

2-3 years’ experience in Trade Marketing, Customer Marketing or Sales in FMCG environment.
Basic understanding of marketing principles
Excellent written and verbal communication skills
Competent in MS Office
Knowledge of digital marketing is a plus
Attention to details, data driven (uses data to support recommendation)
Ability to find solutions when hitting roadblock
Has a "Can Do" attitude and result oriented
Ability to navigate within a matrix organization
Ability to juggle several projects with different deadlines and various stakeholders
Entrepreneurial and energetic - travel retail is fast paced environment