Job Description
Responsibilities :
Responsibilities:
• Crafting marketing strategies and plans for all Marketing teams, including Digital, Advertising, Communications, and Creative;
• Preparing and managing monthly, quarterly and annual budgets for the Marketing department;
• The setting, monitoring, and reporting on team goals;
• Planning, directing, and coordinating marketing efforts;
• Designing branding, positioning, and pricing strategies;
• Researching demand for our products and services;
• Ensuring our brand message is strong and consistent across all channels and marketing efforts (like events, email campaigns, web pages, and promotional material);
• Analyzing consumer behavior and determining customer personas;
• Identifying opportunities to reach new market segments and expand market share;
• Crafting quarterly and annual hiring plans;
• Monitoring competition (acquisitions, pricing changes, and new products and features);
• Coordinating sales and marketing efforts to boost brand awareness;
• Working with Sales team to develop pricing strategies to maximize profits and market share while balancing customer satisfaction;
• Coordinating marketing projects from start to finish;
• Participating in the quarterly and annual planning of company objectives
Requirements :
Requirements:
• Bachelor’s degree in business, marketing, communications, or related field;
• In depth knowledge of market research;
• Experience in marketing and running a marketing team;
• Proven marketing campaign experience;
• Experience working in the IT field or with digital products is an advantage;
• Proficient in Microsoft Office programs;
• Leadership skills with the ability to set and prioritize goals;
• Professional and proactive work ethic;
• Effective time management skills and the ability to multitask;
• Sharp analytical and problem-solving skills;
• Excellent written and verbal Azeri, English and Russian.