Job Description
Responsibilities :
Tasks and Obligations:
• Assessing and reporting overall business performance.
• Working with other business functions including marketing, finance, operations, supply.
• Using statistical analysis to understand the correlation between business indicators and key drivers.
• Forecasting of transactions and sales based on statistical modelling;
• Product mix analysis using regression models;
• In-depth analysis of sales in terms of sales channels, day sections and days of the week;
• Forecasting / planning of product mix and volume of advertising products.
• Presenting business strategies and insights to cross-functional teams.
• Communicate effectively with relevant audiences, including executive management and cross-functional teams, to gather key insights.
Reports and analysis:
• Independently update, report and improve regular sales reporting process.
• Research and understand sales drivers and product performance.
• Conducting ongoing and ad hoc analysis of key business issues.
• Determining the effectiveness of offers and the number of limited items through preliminary evaluation.
• Using internal and external data sources for analysis.
• Using statistical analysis to understand the correlation between business indicators and key drivers.
• Communicate effectively with relevant audiences, including executive management and cross-functional teams, to gather key insights.
• Design and build marketing programs and tools (GDW, Navision, Power BI, etc.) to generate relevant reports and insights.
Requirements :
Qualifications:
• Bachelor’s degree in Business, Marketing, Analytics, or a related field. A master's degree is a plus.
• Proven experience in data analysis, preferably marketing analytics role.
• Proficiency in data analytics and business intelligence tools such as Excel and Power BI. Knowledge of statistical software (e.g., R, Python) is a plus.
• Advanced level of English.
• Strong analytical skills with the ability to manipulate and analyse complex datasets.
• Ability to translate data insights into actionable recommendations.
• Strong communication and presentation skills to effectively convey complex findings to all stakeholders.