Job Description
Responsibilities :
[Product Marketing planning and management]
- Planning and management of product launching and marketing communication campaigns, including management of KOLs (Influencers) and organizing launching events;
[Digital campaign execution]
- Work alongside Marketing and divisional teams to manage digital advertising campaigns for various products launched across the year;
- Utilize CRM (Customer Relationship Management) data from website and SNS channels to create content and run digital programs to increase channel traffic and strengthen customer relationship;
- Work with Marketing Product Management (PMs) colleagues to build insight on campaign performance and generate creative approach;
[Social media management]
- Design methods to promote consumer engagement by identifying and utilizing premium contents and consumer-connected contents
- Diversify and systemize social media contents based on each channel aim and target.
[Supporting business partners]
- Analyse to see if the quality of the new product and existing product contents on the partner's website meets the company's contents quality standards;
- Contribute to the development of an online shop-in-shop concept within partner website;
- Initiate and lead non-standard joint digital projects with partners in line with main campaigns;
Improve our models / promo offers visibility in partner’s webpages & SNS.
[Working across boundaries]
- Collaborate with the Marketing Team in Product & Corporate Marketing divisional teams to develop, plan and execute campaigns as well as support in terms of initiating internal system approvals and communicate with key stakeholders to boost overall strategy and goals.
[Reporting]
- Prepare various regular and ad-hoc reports and presentations assigned by Management and Head Quarters.
Requirements :
Experience and Qualifications:
• Degree in Business/Economics/Marketing;
• Fluency in Azerbaijani, English, and Russian is an advantage;
• Minimum 3 years of experience in Digital Marketing;
• Strong analytical skills to work on complex issues where in-depth analysis of the data is required;
• Wide range of experience to resolve complex issues in creative and effective ways;
• Communication/Interpersonal Skills;
• MS Office - Excellent skills (MS Excel, Power Point);
Personal Skills/Additional Information:
• Hardworking;
• High level of responsibility;
• Details oriented & accurate;
• Able to work under stress.
• Team player;