Job Description
Responsibilities :
• Conducting market research to analyze market potential & product portfolio perspectives.
• Promote new and campaigned products’, realization and raising awareness within current and potential customers (PMP preparation, Team-building events, Game-based learning, Diagnostics)
• In cooperation with Company International developing and implementing strategies to attract new customers, increase brand awareness, and increase loyalty from existing customers
• Ensure the company is communicating the right messaging to attract prospective customers and retain existing ones
• Collaborate with media organizations and advertising agencies
• Brainstorm ideas for new campaigns
• Coordinate with the sales team and other departments to produce effective sales strategies
• Organize Company offline and online events with full responsibility
• Analyze data to evaluate the success of the marketing efforts and come up with new ideas to improve brand marketing and exposure
• Planning and implementing marketing strategies to promote products or services to current customers as well as new ones
• Support the development of long-term strategic plans to achieve company goals, such as increasing brand awareness or increasing market share
• Updating senior leadership on the progress of marketing activities and reporting on the results of campaigns
• Determining which methods of advertising are most effective for the company based on cost, reach, and return on investment
• Promote a Company's brand through networking
Requirements :
Professional requirements:
• Proven experience in marketing position at least 2 years
• Certifications & achievements in marketing are considered
• Ability to work in Powerpoint, Adobe, Photoshop is an advantage
• Analytical and problem-solving abilities
• Command of English, Russian and Azeri languages