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Consumer Business Insight Role HoReCA
012 -5961868
4000-6000 AZN
28.01.2025

Job Description

Responsibilities :

Tasks and Obligations:
•  Assessing and reporting overall business performance.
•  Working with other business functions including marketing, finance, operations, supply.
•  Using statistical analysis to understand the correlation between business indicators and key drivers.
•  Forecasting of transactions and sales based on statistical modelling;
•  Product mix analysis using regression models;
•  In-depth analysis of sales in terms of sales channels, day sections and days of the week;
•  Forecasting / planning of product mix and volume of advertising products.
•  Presenting business strategies and insights to cross-functional teams.
•  Communicate effectively with relevant audiences, including executive management and cross-functional teams, to gather key insights.

Requirements :

Educational Background
Bachelor's or Master’s degree in Finance, Business Administration, Marketing, Economics, Data Analytics, or a related field.
Experience
Industry Experience: 3–5+ years of experience in market research, consumer insights, or business analytics, preferably in Restaurants, FMCG, or retail industries.
Analytical Skills: Good experience in handling and interpreting large data sets (such as Product Mix, Business Insights), drawing actionable insights from consumer and sales data.
Research Skills: Good experience in designing and managing qualitative and quantitative consumer research (e.g., surveys, focus groups, segmentation studies).
Technical Skills
Proficiency in analytical tools and software for presentations (e.g., PPT, Power BI, Excel).
Familiarity with data collection and visualization platforms (e.g., Nielsen, Kantar, Salesforce, or similar systems).
Strong understanding of statistical analysis, forecasting, and predictive modeling.
Key Competencies
Strategic Thinking: Ability to translate consumer and market insights into business opportunities and strategic decisions.
Communication Skills: Strong storytelling and presentation skills to effectively communicate insights to stakeholders.
Business Acumen: Understanding of the market dynamics, consumer preferences, and competitive landscape in Azerbaijan and the region.
Language Skills
Besides Azerbaijani language, good level of English and Russian is an advantage.
Personality 
High curiosity about consumer behavior and market trends.
Result-oriented, detail-driven, and capable of thriving in a fast-paced environment.