Drive Customer Marketing Strategy and Execution for all the categories in both mass market and pharmacy channels 

• Deliver profitable category & brand share growth by working on localization and activation of the global / area category & brand vision and strategies through to the customer and shelf.

• Cultivates the knowledge of key customers and competitors. Identifies brand growth opportunities at customers and closely works with sales force on implementing aligned strategies.

• Develop and execute mutually acceptable solutions that produce a win for the brand, the category and the customer.  Consolidate & incorporate categories’ priorities into channel strategy.

• Translate brands’ strategy into categories’ assortment prioritization, defining channel’s core assortment/MSL.

• Create channel and customer merchandising standards in cooperation with category management.

• Lead the creation of the strategic shopper / customer plan and assets for categories working with key trade customers.

• Drive strategic customer initiatives, aligned with sales which are insight-led, innovative, differentiated and designed to unlock category and brand growth.

• Create promotional strategies to fully reflect category/brand strategies in alignment with brand activities and with particular focus on new products/categories.

• Coordinate POS planning needs in cooperation with Customer Marketing executive and have overview of implementation and evaluation processes for relevant categories

• Develop work that enables placement of POS materials, the best possible visibility and availability of brands to consumers

• Responsible for the development of merchandising and space plans and category analysis.

• Handle all budgets allocated to the department (planning/follow up)

• Utilize tech tools, customer relationship management (CRM) software, and other technologies to streamline customer marketing efforts.

• Run promo effectiveness analysis to determine the right promo plans for specific channels/customers 

• Min 5 years of proven experience in customer marketing/shopper marketing/ marketing from a global FMCG company/ Customer Healthcare Company

• Min 5 years of proven experience in developing and delivery of categories’ strategy and customer activation plans from a global FMCG company / Customer Healthcare Company

• Proven track record of excellent commercial acumen in shopper marketing area

• Good ability to influence at all levels, build strong relationships and capacity to work in a matrix, managing and influencing a number of key strategic partners (BU Teams, Sales Team, Area Team, Cross functional Teams)

• Detailed understanding of shopper / category/ customer behaviour across all channels

• Fluent English language skills