Develop and implement annual Activity Grid reflecting company priorities by month and by Retail Environment (RE).
Ensure full coherence of in-store activity grids with new product launches and re-launches
Conduct detailed analysis of trends (brand share, pricing, category sales, competitive products, and promotional activity)
Identify assortment priorities by RE using different available analytical data, RE sell out data and development assortment priority records by RE and by category
In store presence:
Have ownership and leadership for assortment list preparation and deployment by RE
Keep external communication to customers including price list and T&C
Lead shopper solutions for different REs.
Drive ROI mentality - deploy mentality to share broadly Key Business Drives knowledge after in-store execution
Drive analytic mentality and approach for all company activities (price list, Initiatives plans, Activity grid )
Lead development and deployment of strategies by RE including portfolio, product differentiation and pricing.
Leverage trade spending and develop effective promotional and in-store programs that drive consumption off the shelf.
Work with customer development team to leverage trade spending and develop effective promotional and in-store programs.
Ensure efficient and effective use of promotional material and equipment.
Requirements to the candidate:
Experience in FMCG sales 2 + years (preferably with retail or shopper marketing)
2+ years of sales experience working with modern trade customers – not mandatory, but optional
Advanced Excel user
English language - upper-intermediate level is a must
Azerbaijanian language - fluent
Russian language - fluent
The candidate should have:
Good understanding of FMCG market, retail environment, go to market strategies
Ability to capture and document business and reporting requirements from multiple sources
Good analytical and presentation skills