Shopper Activation Manager (Azerbaijan)
FMCG Company

RE management

 Develop and implement annual Activity Grid reflecting company priorities by month and by Retail Environment (RE).

 Ensure full coherence of in-store activity grids with new product launches and re-launches

 Conduct detailed analysis of trends (brand share, pricing, category sales, competitive products, and promotional activity)

 Identify assortment priorities by RE using different available analytical data, RE sell out data and development assortment priority records by RE and by category


In store presence:

 Have ownership and leadership for assortment list preparation and deployment by RE

 Keep external communication to customers including price list and T&C

 Lead shopper solutions for different REs.

 Drive ROI mentality - deploy mentality to share broadly Key Business Drives knowledge after in-store execution

 Drive analytic mentality and approach for all company activities (price list, Initiatives plans, Activity grid )


Sales support:

 Lead development and deployment of strategies by RE including portfolio, product differentiation and pricing.

 Leverage trade spending and develop effective promotional and in-store programs that drive consumption off the shelf.

Promo planning:

 Work with customer development team to leverage trade spending and develop effective promotional and in-store programs.

 Ensure efficient and effective use of promotional material and equipment.


Requirements to the candidate:
 Higher education
 Experience in FMCG sales 2 + years (preferably with retail or shopper marketing)
 2+ years of sales experience working with modern trade customers – not mandatory, but optional

 Advanced Excel user

 English language - upper-intermediate level is a must
 Azerbaijanian language - fluent
 Russian language - fluent

The candidate should have:

 Good understanding of FMCG market, retail environment, go to market strategies

 Ability to capture and document business and reporting requirements from multiple sources

 Good analytical and presentation skills


(+99412) 5961868

[email protected]

FMCG Company


- negotiable