Marketing Communications Manager FMCG

Job Description

Responsibilities :

-           Develop and periodically update marketing strategies of Company’s products and services designed to support company’s commercial strategy
-           To utilize the marketing strategies, create and implement marketing plans including leads generation, leads nurturing, customers retention and advocacy marketing campaigns
-           To run effective marketing campaigns which deliver companies key messages and products unique selling proposition to the target audience
-           Measure marketing and communications activities and make recommendations on further campaigns improvement
-           Collaborate with Sales and Business Development teams to produce effective promotional materials
-           To manage, in conjunction with department head, an integrated digital marketing plan to support the promotional activities
-           Design effective cascading media choices having analyzed the industry (satellite services) media
-           Cooperate with agency partners and in-house resources to create promotional materials  
-           Buy media from suppliers, negotiating the best value and price.
-           Carry out,  clear and insightful post-campaign analysis, review lessons learnt and make sure that they are applied for the following campaigns

Requirements :

-           Minimum 3 years of relevant experience (e.g. FMCG)
-           Strong analytical and communication skills
-           Strong theoretical knowledge and experience on both traditional (TV, print, OOH, indoor, radio) and new media (digital) vehicles
-           Experience in media planning, buying and analyzing ROI of media campaigns
-           Experience in putting together competition reviews
-           Experience in content creation 
-           Ability to understand, easily grasp technical content 
-           Knowledge on event marketing, industry exhibitions and conferences 
-           Must have a high level of  written and verbal communication in English