Provide quantitative and qualitative analyses, actionable recommendations, and presentations;
Organize and compile media research that supports brand management (scheduling, programming suggestions, media placement, branding, promo placement, consumer segmentation, and programming);
Provide monthly research presentations to network leadership on trends, research impacts, and strategic recommendations;
Develop high-quality research materials in these areas: Target market and consumer segmentation, forecasting and trend analysis, media and advertising effectiveness;
Meet tight and occasionally changing deadlines;
Work collaboratively with rep firms to increase useful research/ data findings that assist in driving revenue;
Improve data entry automation in collaboration with the IT team;
Lead the initiatives in evaluating new/different research & data tools that could bolster sales intelligence.
Experience in a research background preferably although not essentially within media research.
Experience in data analysis, report writing and dealing with internal and external clients.
Experience in handling large data sets and mining for insights
A genuine interest in problem and puzzle solving.
Basic IT skills and knowledge with proficiency in MS Office.
Strong analytical skills.
Excellent oral and written communication skills.
High degree of professionalism.
Proven team-working skills.